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It’s been a year since the Renegade Marketing book was first launched and the impact on network marketing has been enormous.

The Renegade system was first released in June of 2007 and while it copped a hammering from the old school networkers for the first few months, there is little doubt MLMers worldwide have embraced it almost in revolutionary fashion.

Attraction marketing was a topic spoken about too much before Ann Sieg let loose her life changing book yet the term is now one of the most used in the industry.

Pre-Selling

Furthermore, pre-selling has also started to run the gauntlet of network marketers with vision and while the concept may still be a little hard to grasp for many, with further training, pre-selling will soon become second nature.

The tactic of hitting your prospect first up with a sales pitch and telling them what a great company you’re in and how life-changing your products are is one of the reasons why the retention rate in network marketing is so low.

Just attracting prospects into your funnel and pitching them with a sales message is not enough. The Renegade Marketing book shows you how to attract targeted traffic into your business and this is when the pre-selling should start.

How To Pre-Sell

Pre-selling is such a powerful tool. The art of pre-selling when done right means by the time you’re ready to pitch your primary business offer to your prospects they will have already made up their mind about joining you.

Here are six pre-selling tips:

1. Start to train your prospect from the moment they enter your business funnel.

2. Drip information to them which they can use to learn from and apply to their business.

3. Provide them with free resources they can utilize such as keyword tools, how-to videos on how to use Web 2.0 to attract prospects into their business, how to create and use a blog, article marketing tips - anything you feel will propel them forward in their business.

4. Don’t be afraid to give them stuff for free. This shows them you really care about their success and will be their to help them along the way.

5. Do this for long enough - several weeks, a month or even six months and you’ll begin to see magic happen as many who have used the Renegade Marketing book are finding out.

6. Never think short term; always maintain a long term outlook and remember, some prospects will respond faster than others and will want to know how they can get into business with you quicker.