Your Website Traffic - And How To Improve It Saturday, Jul 5 2008
Affiliate Programs 11:40 pm
You’ve put in a huge amount of time building a Site
Now you need to get visitors
Paid traffic - Advertise
One way you can get more visitorsis to advertise for Site traffic. Google Adwords is widely acknowledged as the best known service to do this. More and more, it is using the same criteria for pricing ads as Search Engines - you’ll need to create a Site with quality, unique content to get the best rates. A number of Search Engines including Yahoo and Microsoftare also in this -; and are playing catch-up.
Free traffic - Using Search Engines
Search Engines are the first and greatestsource of Site traffic. You submit your site using a site map, the search engines’ bots visit your site and, hey presto!, soon enough you start getting visitors for free. That’s the theory. In practice, there’s a lot more that you need to know.
There are a number of search engines out there but the lessons from Google are applicable to most of the others and, today, Google is ahead of them.
Why?
Because Google’s business is based around giving its customers the best possible search experience and results so they keep coming back. That’s how they overtook everybody else. To do this, Google looks carefully at the Websites it returns in searches to make sure they are the most
* Relevant
* information-loaded
* Unique (i.e. not duplicate information)
* That the whole site is a good experience for the searcher
* Popular
You can find the tips, help and other information that you nned to give Google the quality content it needs at the The New Era Affiliate Marketing Information Site.
There, this free downloadable e-book will get you on your way, and it is equally useful whether your business is in affiliate marketing or another area of online business.
Google computes a PageRank for each site. You can improve your site’s PageRank . 99% of site owners aren’t doing this – or are using out-of-date techniques that amount to the same thing. That gives you an immediate competitive advantage
Other traffic sources
Apart from Search Engine and Advertising, there are a number of other traffic sources .
More Free Traffic - New content - your Blogs, newsletter, Articles and E-zines
The keys to improvingsearch engine rankings are
* unique content and
* backlinks
So your first job is to continuecreating new content for your site. As the bots visit, they will notice this
Each item of content can, however be recycled several ways :-
* Put it on your blog
* Post it to other blogs with high PageRank
* Put it in your ezine
* post it to article sites such as ezinearticles.com
Posting to other blogs and article sites achieves both your objectives - extra traffic from your links and, also, back links to your site from high-PageRank sites; and this will improve your ranking
Yes, every time you post your content, you’ll need to rewrite it a bit to make it unique but a single piece of creative content can go a long way
Free Traffic from links
Building links brings you both traffic and improved PageRank.
Don’t miss this page from SBI! - it gives you more information about the
Best Link Exchange program on the net
AND
a Free e-book - Make Your Links Work - (about halfway down) in far more detail that I can provide here
Forums
Another great way of finding answers and material for your site is to join and participate in forums. Post on them when you can - it’s your opportunity to advertise your siteto qualified visitors for free.
Email lists
Finally, a furthergreat way of getting in front of qualified visitors for free is mailing lists such as those on Yahoo Groups. You should evaluate each list for spam, relevance and usefulness of content - or you could start your own
Questions
If you have any further questions about building traffic, please click here to ask it
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